Friday, September 23, 2016

8:30 AM


 9:00 AM


9:15 AM

Registration and Continental Breakfast - Michigan League Concourse
Welcome and Presentation of the Zell Lurie Scholars

Stewart Thornhill
, Executive Director,
Zell Lurie Institute for Entrepreneurial Studies
Michigan League Ballroom

Keynote Speaker

Jerry Greenfield, Co-Founder of Ben & Jerry’s
Michigan League Ballroom

10:15 AM

Networking Break
Michigan League Concourse

10:30 - 11:30 AM

Workshops - First Session

Workshop I
Start a business in the arts? We’re that crazy, and you can be too!
Presenter: Jeremy Peters, Music Publishing Director, Ghostly International; Co-Founder, Quite Scientific Records; Lecturer, UM School, of Music, Theatre & Dance

I’ve started creative businesses, and helped others (who are students, just like you) start them too. It isn’t as crazy as it sounds — you can even do it on campus and get credit and possibly funding too.  We’ll pass along a few tips from experience, and answer questions you might have via twitter (#entrearts). In short, no matter what you’re building, creating, thinking of, or trying to start, if there’s a way to incorporate the arts into your idea, there’s a good chance that it will connect more with your customers too.

Workshop II
Entrepreneurial Creativity - A tasting sampler from the very core of the Entrepreneurship Minor!
Presenter: Eric Fretz, University of Michigan Faculty Lecturer, Psychology, Education, and Entrepreneurship

As one of the two core courses for the Entrepreneurship Minor, Entrepreneurial Creativity (UC270-020) seeks to provide a broad understanding of Creativity as a psychological construct, as well as a deeper understanding of the human characteristics that may (or may not) contribute to creativity as individual inspiration, and creativity as group innovation.  Come take a tour through some of the highlights of this course, where you’ll hopefully take away some new things to consider about creativity and particularly the messy business of being creative within a team of diverse and complicated fellow humans!

Workshop III
How to Build a Killer Team – Effective Leadership 101
Presenter: Tom Frank, Executive Director and Adjunct Professor, Center for Entrepreneurship, College of Engineering, University of Michigan 

Building and managing a world-class team is one of the most critical factors determining the success of a company. In this interactive workshop, you will learn strategies for fostering a collaborative and effective team, while establishing yourself as a standout leader in any venture. Whether you’re leading a group project, student organization, or startup company, the skills developed here will deepen your understanding of effective leadership and equip you with a toolkit of strategies to ensure your success. Come immerse yourself in the hands-on, experiential teaching practices embraced across all ENTR classes, and learn about more opportunities and resources offered by the CFE.

Workshop IV
Demystifying Creative Process: Developing New Skills to Enhance Innovation, Collaboration and Diversity
Presenter: Debra Mexicotte, Associate Director, ArtsEngine at the University of Michigan

This workshop will help you demystify creativity and learn that creativity is not a character trait or event, but a process that can be learned and employed. Engaging with creative process (or its many other guises, such as "design thinking") encourages your development as a collaborative thinker and problem solver, builds foundational skills upon which to innovate and iterate, and also helps you discover what it is that really brings your passion to life! Participants will leave more prepared to succeed in the diverse, connected and collaborative work environments they will experience now and in the future!

11:30 - 11:45 AM

Networking Break
Michigan League Concourse and Hussey Room

11:45 AM - 12:45 PM

Workshops I, II, III Repeat

Workshop IV
Your Logo is Worthless
Presenters: Michelle Belgrod BBA'18 and Lakin Vitton BBA '18, Co-Founders, CHISL Design

Whether you’re starting a business, club, or working on your own personal brand, how you brand your end product is a critical component to your success. We’ll share our experiences regarding starting a non-profit consulting group on campus. And of course we’ll tell you why you should care way less about your logo and what to focus on instead.

12:45-2:00 PM

Lunch and Learn
Hussey Room